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Campaign Brief Asia Ogilvy India, as a part of WPP Open X, has created the new ‘Coke Zero Auditions’ campaign playing off a univ… Register for Free and receive the Campaign Brief Daily Bulletin. Type your email address in the space below. Harsh Kapadia has been appointed as Grey India’s new Chief Creative Officer, join
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News
MAD STARS Highlight: Bangladesh’s POP5 wins SDG Grand Prix with TileChalk for DBL Ceramics
1+ week, 4+ day ago (238+ words) TileChalk tackles an overlooked consequence of ceramic manufacturing focusing on the sludge generated during the tile production process. Rather than treating the material simply as waste, POP5 and DBL Ceramics developed a process that transforms ceramic sludge into classroom chalk, turning…...
TBWA\Sri Lanka named Industry Leader at 2026 Dragons of Sri Lanka
2+ week, 5+ day ago (359+ words) The achievement places TBWA\Sri Lanka at the top of this year’s Dragons Industry Leader Ladder, with its recognised work spanning multiple creative disciplines and addressing very different business, consumer and societal challenges. All seven recognitions came from four campaigns…...
Axis Bank and TBWA\Lintas highlight the ties that keep NRIs connected to India in new campaign
3+ week, 1+ day ago (565+ words) Campaign Brief Asia Axis Bank, one of the largest private sector banks in India, has launched a new integrated campaign, create via TBWA\Lintas (part of Omnicom Advertising India), for its NRI Banking Services. The new campaign showcases a reality…...
Senco Gold & Diamonds taps Harshvardhan Rane for latest Aham men’s jewellery collection
3+ week, 1+ day ago (762+ words) Campaign Brief Asia Senco Gold & Diamonds has announced actor Harshvardhan Rane as the face of Ti22 by Aham, its latest titanium, gold and diamond collection under its dedicated men’s jewellery brand, Aham. Ti22 by Aham brings together the strength and lightness of…...
Flipkart and 22feet recruit ‘Brother Reminder Officers’ to chase up forgotten Rakhi gifts
3+ week, 6+ day ago (294+ words) Campaign Brief Asia This Raksha Bandhan, Flipkart is helping sisters hire ‘Brother Reminder Officers’ (B.R.Os) to make sure their brothers don’t forget to buy a Rakhi gift. Created in partnership with 22feet, part of Omnicom Advertising India, the campaign…...