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mediashotz.co.uk > covatic-launches-smart-campaigns-live-optimisation-tool-for-publishers

Covatic launches Smart Campaigns tool for publishers -

3+ week, 6+ day ago   (346+ words) Covatic, the audience solutions company for publishers and broadcasters, today announced the launch of Covatic Smart Campaigns, a publisher-controlled optimisation engine that lets publishers reshape campaign targeting while campaigns are still live, optimising directly for the advertiser’s business outcomes: sales,…...